Smosh — “Donut vs. Baguette”

Client: Smosh × Drip Brands Role: Graphic Designer at Ink Alley Services: Illustration, Apparel Graphics, Character Design While working as a designer at Ink Alley, Crumby Creative’s Seth Ellenwood collaborated with Drip Brands to produce an officially licensed apparel design for Smosh. The project was commissioned through Drip Brands and brought to life by Ink Alley’s print production team, with Seth handling all illustration and graphic design. The final piece, “Donut vs. Baguette,” reimagines a Smosh comedy sketch as a cartoon-style showdown between two expressive food mascots. The design merges bold character work, dynamic typography, and vintage screen-print energy — perfectly capturing Smosh’s chaotic humor and fan-favorite personality. This collaboration showcases the synergy between artist, print shop, and brand — turning a pop-culture reference into a wearable piece of art that celebrates both comedy and design craft.