Ink Alley — “Pick Your Poison” Kegerator Illustration

Client: Ink Alley Screen Printing & Embroidery Services: Illustration, Character Design, Concept Art Crumby Creative created this custom illustration for Ink Alley’s in-house kegerator, which featured both nitro cold brew coffee and craft beer on tap. The concept — “Pick Your Poison” — celebrates the duality between caffeine and hops through a single, expressive character design. The artwork features a stylized owl mascot holding a pint of beer and a glass of cold brew, surrounded by intertwining coffee and hop plants that symbolize Ink Alley’s creative fuel. The psychedelic lettering and color palette nod to vintage rock posters and local craft culture, giving the design a playful yet polished vibe. Applied as a large-scale decal to the kegerator, the illustration became a centerpiece of Ink Alley’s studio — blending humor, brand personality, and a touch of artistic mischief into everyday studio life.