Hot Girl Hemp
Client: Hot Girl Hemp Services: Logo Design, Brand Identity, Illustration System
Crumby Creative partnered with Hot Girl Hemp, a lifestyle and wellness brand centered on empowerment and positivity, to create a bold, nostalgic identity system that radiates confidence and fun. The goal was to develop a flexible brand toolkit full of personality — blending Y2K aesthetics, playful illustration, and strong typography to capture the “Hot Girl Energy” spirit. The final brand package includes multiple logo variations, a custom illustrated character, and a set of digital icons that bring early-2000s internet culture to life — from flip phones and alien emojis to bold chat bubbles with phrases like “Slay” and “Baddies Supporting Baddies.” Crumby Creative designed the system to balance irony and authenticity, giving Hot Girl Hemp a visual voice that’s stylish, approachable, and endlessly adaptable across packaging, apparel, and social media. The result is a cohesive identity that speaks to empowerment, humor, and self-expression — all wrapped in unapologetically pink nostalgia.
